Keys to a successful business validation call

If you’ve been investigating opening a franchise, or talking to a franchise consultant much like ourselves, you may have already become acquainted with the concept of a business validation call.

Franchise validation calls are a critical aspect of the review process between any franchisee or franchisor. These are the calls that give the potential franchisee the opportunity to ask questions of those who have been through the process before.

You hire us to figure this stuff out for you, but of course, we like to provide our blog as a wellspring of useful information, information you can use to help make informed decisions about your future.

If you are thinking about taking on a franchise, validation calls are the process that will help you better make your decision. So, you’ve got a call coming up, so what should you be asking?

1. Are you satisfied with your franchise launch?
2. Are you receiving the ongoing support you expected?
3. Are the marketing programs they offer effective at keeping your business visible?
4. What level of financial gain can you expect?
5. If you could do it all again, would you still set up this same franchise?

The fact is, there are many different benefits to becoming a franchisee, but it is hard to quantify them unless you’ve actually been through it. Whether you’re talking about ongoing marketing initiatives or gauging a franchisee’s happiness level, the point of the call is to learn what you need to know to succeed.