What is a franchisor’s role?

Not every business is meant to be franchised, but for those that do make the leap, doing so properly can maximize the uniqueness and visibility of the business. Successful franchisors rarely take a one-size-fits-all approach.

Franchisees need support and development along the way. This is where the franchisor comes in. Franchisors act as brand ambassadors who assist franchisees in fulfilling said franchisor’s “brand promise.”

An effective franchisor creates a consistent, sustainable business model that is easily replicated just about anywhere. Franchise ownership should be driven by growth, and franchisors are there to support that.

Not only do they want to share their experience and know-how with the franchisees they work with, but they also provide the tools and experience required to build a business from the ground up. Franchisors are laser focused on making sure each franchisee under their umbrella is not only operating to standard, but succeeding, as well.

Franchisors have a vested interest in making sure franchisees succeed. The last thing a franchisor wants is to nurse a bad reputation because franchisors under their wing failed for one reason or another. After all, their brand name is at stake.

Excellent franchisors will provide training, material, operations manuals, field consulting, and in some cases a dedicated line for any questions. This is one big part of what makes franchising so appealing.

What other business model guarantees you help from those who have already been there and done that? It’s time for franchising!